A minimalist-inspired cafe designed to offer an elevated coffee experience rooted in French culture, Le Jour is carefully crafted to provide a serene and sophisticated atmosphere where customers can enjoy high-quality coffee in a Parisian-inspired setting. The cafe aims to foster emotional connections, offering not just coffee but a place for personal reflection and comfort.

A digital brand book was created for Le Jour to establish a cohesive and impactful brand identity. It encompasses every visual and design element necessary to communicate the essence of Le Jour across various platforms and touchpoints. Key components include the development of the brand's logo, color palette, typography, digital and web applications, as well as brand applications. The final brand book serves as a reference guide, ensuring consistency and coherence in the brand’s communication and aesthetic across all channels and applications.